Essentials for Top SEO ranking

Before you spend a lot of time and money on optimizing your website, first take a good look at the following essential check list to see if your ambitions to reach #1 on Google, Bing and Yahoo for your product or service are realistic and achievable, in relation to the manpower and finances you have available.
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Your Website

Do you have a website already published and fully operational? If yes, how is it doing? The key factors that will influence it’s current performance are..

  • Age  ( Search engines put more trust in a mature website, the older the better )
  • Content ( The more relevant and useful editorial content,  the better )
  • Links ( The more links from reputable and relevant websites, the better )

 

Unique Selling Point – USP

What is unique or special about your product /service ?

  • Design / Features
  • Price
  • Quality
  • Location

Competition

How strong is the competition for  your product / service ?

  • Barrier to entry (are there fully established powerful suppliers?)
  • Is there a lot of competition?

Your resources

  • Are you able to devote a lot of time to optimizing your website?
  • Do you have personnel who can do this for you?
  • Are you prepared to invest in your website?